Customer Satisfaction Surveys and Net Promoter Scores give you very little data about customer loyalty. These tools only tell you if your customers are satisfied. We know for a fact this is bad! Before their arrival, a customer of our’s found that 73% of their lost clients were “satisfied or “very satisfied.” Only measuring customer satisfaction can be misleading, as the key to growing customer relationships and loyalty requires measuring beyond satisfaction.
Our white paper explains the good, the bad, and the ugly about customer satisfaction surveys and net promoter scores, and the real solution to growing relationships and loyalty.