Our white papers cover years of client engagement insights that come from over 1 million industry data points we’ve collected from our B2B clients. We’ve converted this data into scientifically-driven algorithms that measure customer satisfaction levels and provide a path to converting clients into motivated buyers that maximize your share of wallet and reduces churn.
Leading For Loyalty
Turning B2B clients into loyal friends takes more than just having satisfied customers. It takes the right Organizational Climate that cares about its Client Relationship Climates.
The “F Word”
In B2B sales, we often ignore what our clients are telling us when they say they’re “Fine.” We assume things are ok, but we’re actually at risk of impacting our churn rate.
Creating Willing Buyers
Why are willing buyers so important? Customer motivation levels directly affect your share of wallet & client retention rate. Just take a look at our success stories.
Satisfied, But Not Entirely
Customer satisfaction surveys provide data, but not the entire client relationship picture you need to create up-selling & cross-selling opportunities.
Building Working Strategies
The purpose of a business strategy is to stimulate purposeful action. Strategies that work don’t just guide action; they cause it. Learn how.
Managing Corporate Culture
Learn to manage your culture. We’ve identified 4 steps that manage corporate culture & improve employee motivation, behavior, & performance.
Building Management Strategies that Work: A Marketing White Paper
The fundamental purpose of strategy is to stimulate purposeful action. If strategies don’t lead to the right kind of action, they don’t work.