White Papers

Our white papers cover years of client engagement insights that come from over 1 million industry data points we’ve collected from our B2B clients. We’ve converted this data into scientifically-driven algorithms that measure customer satisfaction levels and provide a path to converting clients into motivated buyers that maximize your share of wallet and reduces churn.

How To Build Customer Loyalty
Leading For Loyalty

Turning B2B clients into loyal friends takes more than just having satisfied customers. It takes the right Organizational Climate that cares about its Client Relationship Climates.

How To Analyze Client Relationships
The “F Word”

In B2B sales, we often ignore what our clients are telling us when they say they’re “Fine.” We assume things are ok, but we’re actually at risk of impacting our churn rate.

How To Increase Share Of Wallet
Creating Willing Buyers

Why are willing buyers so important? Customer motivation levels directly affect your share of wallet & client retention rate. Just take a look at our success stories.

How To Create Customer Satisfaction
Satisfied, But Not Entirely 

Customer satisfaction surveys provide data, but not the entire client relationship picture you need to create up-selling & cross-selling opportunities.

How To Build Your Business Strategy
Building Working Strategies

The purpose of a business strategy is to stimulate purposeful action. Strategies that work don’t just guide action; they cause it. Learn how.

How To Manage Corporate Culture
Managing Corporate Culture

Learn to manage your culture. We’ve identified 4 steps that manage corporate culture & improve employee motivation, behavior, & performance.

Building Management Strategies that Work: A Marketing White Paper

The fundamental purpose of strategy is to stimulate purposeful action. If strategies don’t lead to the right kind of action, they don’t work.

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Increase Client Engagement. Start today!