Newsroom & Press Releases
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What Does Trust Have to do with Customer Journey Mapping?
by Christine Crandell
CEO Tom Cates discusses the six measurable dimensions to trust building between advisors and clients with Christine Crandell of MarTechAdvisor.com.
salesEQUITY, Inc. Honors Barrett Distribution Centers Employees with 1st Annual salesEQUITY Trusted Advisor Award
Barrett Distribution Centers awards its top performers with the salesEQUITY Trusted Advisor Award honoring employees devoted to understanding their clients and creating Trusted Advisor relationships.
Why Your Client Relationship Measurement Needs Coaching
The business world is changing dramatically and, in many ways, is taking advantage of scientific methods to enhance the functions of sales, marketing and account management. Within the B2C marketplace, big data and analytics are continuing to play an increasingly…
Mind the Gap: When Buyer and Seller Perceptions Don't Match Up
How well do you know your high-value clients? According to your sales and account management teams, the relationships are going well and your clients would say the same.
salesEQUITY Ups the Ante on Client Feedback and Account Planning
As we continue our journey to improve and grow B2B client relationships successfully, we’re proud to announce on CRMXChange the release of our latest product enhancements, which strengthen account teams’ ability to measure, analyze and take action on their existing relationships.
The Importance of Personalizing Business Relationships
Why are your favorite companies your favorite? Tom Cates explains how your favorite companies understand the importance of personalizing your business relationship with them.