A Smarter Approach to Measuring
The Customer Experience


salesEQUITY offers a SaaS-based application encompassing data (perception and fact-based) from disparate systems to measure and monitor the customer experience. We provide detailed insights on the health of accounts, products, and service teams predicting and correlating customer experience to revenue.

Client Engagement Platform

“We tried other methods of gathering client feedback and sentiment in the past, but had little success,” said Brad Rinklin, CMO, Eze Software. “salesEQUITY helped us expand our focus and in doing so, we recognized we needed better tools to measure client feedback consistently and gather insights that would drive change across the organization”.

Brad Rinklin, CMO Eze Software Group

We Are the #1 CX Management tool focused on B2B

Our application helps businesses of all sizes across multiple industries unify customer data and use it to drive revenue. We help everyone, regardless of role, understand how to improve and grow their business.

Customer Relationship Surveys

Our patented customer relationship tool turns client feedback into actionable data and insights that highlight issues impacting customer health and growth.

Data Streams

Our Open API and easy integrations with cloud-based systems allow you to grab key data points and benchmark

Automated Survey Building

Our automated survey builder gives your organization complete control over how to establish personalized touch points to gauge success.

Action Planning

Use our action planning tools to turn relationship insights into solutions that work.

Analytics and Reporting

Use our analytics and reporting to discover the insights that will have the greatest impact on your relationships.

Client Success Management

By leveraging our analytics and management services we’ll ensure our solutions align with your business goals.

Discover How We Fuel Success

Our Customer Experience Application delivers real-time visibility into the data that’s impacting the overall health and growth of your business.

Because breaking down data is vital to understanding your customer’s experience and drives a more informed conversation. The more data, the more accurately you can predict and protect your customer base.

Powerful and Personalized Solutions

Single Dashboard

Put your customer experience data into one secure customer health dashboard and allow visibility to those who need it.

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Retain More Business

Identify future churn and use our action planning solutions to turn your at-risk clients into your best customers.

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Create Happier Clients

Turn client relationships into reliable and lasting ones that increase your share of wallet.

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Customer Experience Success

Barrett Distribution Centers Logo

“We needed more insight,” according to Tim Barrett, and insight is what he got. After using salesEQUITY, the company learned that several clients were frustrated with issues related to poor communication. One customer needed help with handling product returns and creating an electronic ordering system.

“We found out where we really stood with a customer,” Tim says, “and what they wanted us to change.” After using salesEQUITY for one year, Barrett achieved a 50% revenue increase and built a foundation for satisfying customers that would lead to gains year after year.


Learn How salesEQUITY Helps Drive Informed Conversations


  • Articles
  • White Papers
  • Videos
Losing Important Client

How to Come Back from Losing an Important Client

In my experience as both a sales expert and advisor, I have found time and again that losing a client is the greatest fear in the sales world…

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F Word B2B Relationships

The ‘F-Word’ in B2B Relationships

Ah, the “f-word.” A universal term charged with dissatisfaction, disdain and disgust. We cringe when our significant other says it and yet when our clients…

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Breaking Out B2B Space

Breaking Out of the Pack in the B2B Space

It’s not enough to have a great product and brand – at least not in the B2B space. To really stand out, we must differentiate ourselves by also offering…

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Customer Satisfaction White Paper

Create Relationship Excellence

How satisfied are your clients? Do you know? While customer satisfaction surveys and Net Promoter Scores give you data about your customers, but they don’t…

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Marketing White Paper: Building Management Strategies that Work

The fundamental purpose of strategy is to stimulate purposeful action. If strategies don’t lead to the right kind of action, they don’t work…

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B2B Share of Wallet White Paper

Creating Willing Buyers

Why is creating willing buyers so necessary? Their customer motivation levels directly affect your share of wallet & client retention rate. Our customer experience research has taught us that…

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Overview – Customer Experience Management Application

Discover how salesEQUITY works and the success we’ve had across numerous B2B industries.

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Do You Matter to Your B2B Customers?

Learn how our Customer Experience Management Application creates insights into how clients feel about your sales teams or account managers.

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How salesEQUITY Is Measuring Customer Loyalty to Drive Revenue

Tom Cates, our CEO, sits down with Gerhard Gschwandtner, CEO of Selling Power, to explain how salesEQUITY is turning heads in the B2B world.

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