A Smarter Approach to Measuring
The Customer Experience


salesEQUITY offers a SaaS-based application encompassing data (perception and fact-based) from disparate systems to measure and monitor the customer experience. We provide detailed insights on the health of accounts, products, and service teams predicting and correlating customer experience to revenue.

Client Engagement Platform

“We tried other methods of gathering client feedback and sentiment in the past, but had little success,” said Brad Rinklin, CMO, Eze Software. “salesEQUITY helped us expand our focus and in doing so, we recognized we needed better tools to measure client feedback consistently and gather insights that would drive change across the organization”.

Brad Rinklin, CMO Eze Software Group

We Are the #1 CX Management tool focused on B2B

Our application helps businesses of all sizes across multiple industries unify customer data and use it to drive revenue. We help everyone, regardless of role, understand how to improve and grow their business.

Patented Data Modeling

Our patented data modeling tool turns feedback data into actionable insights highlighting issues impacting customer health and growth.

Fact-based Data Streams

Our Open API and easy integration with cloud-based systems allow you to integrate key data points in one location

Perception Data Library

Using our survey library gives you a quick and easy way to gather perception data that feeds directly to the data modeling engine

Analytics and Reporting

Use our analytics and reporting tools to highlight insights that will have the greatest impact on your customer health.

Analytics and Reporting

Use our analytics and reporting to discover the insights that will have the greatest impact on your relationships.

Action Planning

Create tasks and build action plans that result in making a change to your CX program.

Engine for Growth

“We want to build a foundation for growth with client feedback built in.”

Improve Communication

“We hope to trigger more communication with customers around certain business areas.”

Customer Health Dashboard

“We want to get a pulse check on our less vocal customers.”

Repeatable Processes

“We want to develop a repeatable client engagement program in tandem with implementation of other new processes to promote and support growth.”

Actionable Insights

“We need actionable insight so that we can work to retain customers when it comes to renewals.”

Discover How We Fuel Success

Our Customer Experience Application delivers real-time visibility into the data that’s impacting the overall health and growth of your business.

Because breaking down data is vital to understanding your customer’s experience and drives a more informed conversation. The more data, the more accurately you can predict and protect your customer base.

Powerful and Personalized Solutions

Single Dashboard

Put your customer experience data into one secure customer-health dashboard and allow visibility to those who need it.

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Retain More Business

Identify future churn and use our action-planning engine to turn your at-risk clients into your best customers.

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Create Happier Customers

Ensure the perception of your product and service exceeds your customers expectation.

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Customer Experience Success

Barrett Distribution Centers Logo

“We needed more insight,” according to Tim Barrett, and insight is what he got. After using salesEQUITY, the company learned that several clients were frustrated with issues related to poor communication. One customer needed help with handling product returns and creating an electronic ordering system.

“We found out where we really stood with a customer,” Tim says, “and what they wanted us to change.” After using salesEQUITY for one year, Barrett achieved a 50% revenue increase and built a foundation for satisfying customers that would lead to gains year after year.



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  • White Papers
  • Videos

Discover salesEQUITY

salesEQUITY offers a SaaS-based customer experience management application…

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F Word B2B Relationships

The ‘F-Word’

Ah, the “f-word.” A universal term charged with dissatisfaction, disdain and disgust. We cringe when our significant other says it and yet when our clients…

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VentureFizz salesEQUITY

salesEQUITY: Customer Experience Management for Those Who Need It Most

Read this VentureFizz article to better understand how salesEQUITY is measuring data collected from disparate systems to power a different customer experience.

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Customer Satisfaction White Paper

Create Relationship Excellence

How satisfied are your clients? Do you know? While customer satisfaction surveys and Net Promoter Scores give you data about your customers, but they don’t…

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b2b buyers and sellers

Marketing White Paper: Building Management Strategies that Work

The fundamental purpose of strategy is to stimulate purposeful action. If strategies don’t lead to the right kind of action, they don’t work…

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B2B Share of Wallet White Paper

Creating Willing Buyers

Why is creating willing buyers so necessary? Their customer motivation levels directly affect your share of wallet & client retention rate. Our customer experience research has taught us that…

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Overview – Customer Experience Management Application

Discover how salesEQUITY works and the success we’ve had across numerous B2B industries.

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Do You Matter to Your B2B Customers?

Learn how our Customer Experience Management Application creates insights into how clients feel about your sales teams or account managers.

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Have 1 Minute? Watch our Solution Overview Video

Have 1 minute and 25 seconds to spare? Check out our overview video and learn more about the importance of measuring your customer experience.

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Learn How salesEQUITY Helps Drive Informed Conversations